Earlier this year I was hired by talented director/editor Katzu Kym to shoot two short web commercials for New Balance Japan, promoting a new running shoe for men & women.
We shot the videos using a combination of the Sony PXW-FS5 4K camera and the Sony a6500 compact mirrorless camera, using a SIgma Art & Canon L-series lenses as well the Atomos Shogun Inferno to record in ProRes. We shot a mix of 24, 60 & 120fps in both 4K & 1080p, all in Sony’s sLog2.
The majority of the shoot was fairly straightforward technically-speaking, as we were mostly using available light – we used a reflector to bounce some of the sunlight (which we used as a back light) onto the talent’s face. The rest of the shoot we were shooting with the a6500 attached to the DJI Ronin-M gimbal, with a Sigma Art 18-35 1.8 and a VariND, and the FS5 both handheld and on a tripod with the Sigma 18-35 & Canon L 70-200 f2.8.
The most technically-challenging aspect of the shoot was when we were filming the bottom of the shoe running across the frame in slow-motion. For that we used a large piece of clear acrylic, supported by some apple boxes, and inside we wrapped a black sheet to block out the light (we were on a tight schedule and wanted the sky in the background, so we had to rig this up on the street). We placed the FS5 pointed up through the acrylic and then used a small LED panel to brighten the bottom of the shoe, and captured in 4K 120fps.
Overall it was a fun shoot, and came with some challenges, most notably the ever-changing weather conditions which forced me to pay close attention to exposure and colour-temperature. Thankfully Katzu is a skilled editor and was able to make everything look great. Looking forward to more projects with Katzu in the future!